This phrase refers to construction toys based on the popular Pokmon franchise, sold by the retail chain Target. These products combine the collectible nature of Pokmon with the creative building aspect of Lego bricks, offering a tangible way to engage with the fictional world. An example would be a building set featuring a popular character like Pikachu and its environment, such as a laboratory or a natural setting.
The availability of these products at a major retailer like Target provides accessibility to a wide consumer base. This convergence of a beloved toy brand with a recognizable entertainment franchise creates a synergistic marketing opportunity, benefiting both the manufacturer and the retailer. Historically, licensed toys have proven successful, and the combination of Pokmon and Lego taps into established fan bases, potentially introducing each brand to new audiences. This strategy capitalizes on the enduring popularity of both properties.