Prepaid monetary incentives, redeemable at a specific retailer, are often employed as rewards for completing questionnaires. For instance, participants who finish a market research survey might receive a reward usable for purchases at a large retail chain.
This practice offers several advantages. It can boost response rates, thereby increasing the quantity and potentially the quality of data collected. Moreover, these incentives can be perceived as more valuable than cash by some participants due to their dedicated spending purpose. Historically, rewards for survey participation have evolved from modest tokens to more substantial incentives reflecting the increasing value placed on consumer opinions and data.